Behind the Logos

Here’s the story behind the two circular logos you’ve seen on dappernotes.com:

This mark was first created in May 2011, as part of my design services rebrand. My name is Enon Avital, and I realized that the lowercase letters of my initials are almost identical to one another (in the same way the numbers 6 and 9 are). This idea is better explained visually, so here’s a gif I created way back then:

Regardless, I had my “ea” ambigram, and as ambigrams go, flipping it upside-down is the same as right-side-up. So I added a grid onto the mark to indicate what paper you’ll find inside, and voila! The Dapper Notes logo was born.

I’m especially happy that I chose to use this mark because I literally make every single Dapper Notes on my own, by hand. In a way these notebooks are an extension of me, and I love that I get to reflect that in the logo you see on every single belly band.

The story behind this mark is similar to the ambigram’s. Back in February 2015 I started exploring Hebrew lettering. I didn’t know anyone else who did the same, nor did I know that there was a resurgence of interest in the Hebrew letter form. After a few months of creating stuff, I started meeting other people who were also doing #hebrewtype. Thanks to Instagram, I discovered a large community of letterers, designers, and fontographers.

The new account needed an avatar, so I made a simple-but-unique version of the script letter alef א, the first letter in the Hebrew alphabet.

Since this website first started out as a place for me to sell my Hebrew type prints, I chose the same alef logo to adorn the shop, and the rest is history.

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