Configuring Your Social Sharing Buttons

Social sharing button offers an easy way to distribute your content to a wider audience. The major social providers allow options to configure the content that will be shared programmatically. In this guide we explore the options that you can use in order to configure the shared content of your social shares including: Message, URL, Image, and Image Caption/Description.

Facebook

Facebook utilizes Open Graph Tags which are meta tags that can be included on your page and are scrapped by Facebook when determining the content that should be shared with a specific button. These tags can be included in the head section of your page. All meta tags should be formatted with a property value of “og:”, some useful tag names are:

Example of og meta tags that can be included in your html head tag:

Google

Google offers multiple ways that you can set the shared content which it intelligently determines the most relevant details to be displayed in the share. This works to varying degrees with the following options available and taking precedence respectively:

Below is an example of basic structured data markup:

Below is an example of using basic meta tags to define the shared content:

Twitter

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