ClickaCRM Review

I own a small catering business and I have been working with ClickaCRM for a while now. The reason I am writing this ClickaCRM review is that I am hoping the information here, the basics and concepts of CRM, will make your decision-making process easier.

This might actually be the most important factor or concept in any business. All businesses are about people, but particularly, when we are dealing with people, we are really talking about “relationships”.

It is obvious that it costs a business a lot of money to attract new customers using marketing techniques and advertising. By a lot of money, I am talking about roughly $10 worth of advertising for every customer to get in your shop or company. That is something considerable over the course of a year or so. However, it costs only about $1 to get an existing customer back for a revisit and making another purchase. The correct way to go about it is by Customer Relationship Management.

What ClickaCRM does for your business in order to nurture this relationship with your customers is that they act as our front office. This means they support your staff members on the front line of your company who are in direct contact with clients or customers, i.e. people in your sales department, marketing, and customer service.

I will give you an example about my business so that you can understand this concept better. We had three salespeople in our sales team who had to report to one sales manager. Each of these three salespeople used to record their contacts in a different way, information like customers’ names, phone numbers, and their purchase history. Each of them used a different software program and even some notes in a notebook, and they had to send a weekly report to our sales manager. The sales manager’s responsibility was to give me a pipeline report, sales forecast, lead generation, profit and loss report, and a performance assessment of our team. I believe you can guess how confused and frustrated our sales manager would get when he received the data from our salespeople in three different formats from three different tables. It would take him forever to sort this data out and send a report to me.

Now, imagine that mess on a bigger scale in a bigger team in a large business. However, the real problem occurred when one of our salespeople decided to leave us, and we lost a huge number of contacts, and potentially a large number of sales and a lot of money.

ClickaCRM unified all this decentralized data for us. Now, we can easily write reports based on our data, we can easily quantify different aspects of our business, we can forecast sales.

When in a business you are not using CRM, you won’t know when your trends occur, so you will not be able to predict your upcoming trends. All the data is decentralized. You might realize these trends at some point, but it might be too late.

ClickaCRM analytics helped us track trends way early on. This way, we knew when and how to promote our new service. Just like how some certain products are suggested to you on different websites around Christmas or Easter. Be wise! Make this investment with ClickaCRM and avoid losing trends. Knowing the trends for your products or services can give you a huge leap forward in the market compared to your rivals.

If, as a business owner, you don’t know how your customer feels about your product or services, you are eventually going to lose them to one of your competitors. If a customer had a bad experience with delivery, or the product never arrived or arrived damaged, and you do not realize that simply because you have too many customers to take care of, they are going to look around to replace you with one of your competitors. This valuable information is out of your reach forever.

ClickaCRM provided a system for us to use and track these kinds of behavior. For example, if a customer is dissatisfied with our services or products, ClickaCRM can see and track that as now we can see who has stopped contacting our customer service team and why. We can see that through emails, calls, and other ways of communication.

We have a website where customers can submit their orders and also track their packages, as well as making inquiries and contacting our customer service team. Now, let’s say someone orders an item at 2 a.m. GMT and books a delivery for a time later that morning. We don’t have anybody working at our center at that time to email them and confirm their order.

Thanks to the CRM system that ClickaCRM integrated with our website, we now have a template message that thanks anyone placing an order any time between 11 p.m. to 7 a.m. GMT and tells them that they will be contacted about the confirmation of their order within the next 8 hours.

This ClickaCRM review was supposed to clarify some basic concepts for you so that you realize the importance of working with this company and how good they are at doing what they do. Since we have started working with them, we have been successful at getting more than 80 percent of our first-time customers to make a second purchase, compared to only 35 percent before implementing a system from ClickaCRM.

They helped us make our customers more loyal, they made our team more efficient, enabled us to track trends in a timely manner, and automated our communication with our customers, as you read in my ClickaCRM review.

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